The role as a web manager
As web manager, my mission is to ensure that our external websites serve as strategic business tools. From corporate sites to webshops, I work to make our digital presence clear, relevant, and aligned with customer needs. Every project starts with understanding how different touchpoints — like sales, marketing, and customer service — connect through the web.
Adapting to diverse business areas
NCC has many different business areas, each with distinct goals. That means that they use the web differently. Business area Industry, for example, focuses on lead generation, while business area Building and Infrastructure rely more on showing expertise. As I say: “You don’t buy a hospital online — but the website should still build trust.”
From corporate sites to e-commerce
One standout project has been Industry’s stone webshop. When we took it over from an external partner, it ranked poorly in search engines. Today, it’s technically optimized and live/up and running in other countries too. Managing a webshop is fast-paced — results are immediate, and improvements are measurable.
What it takes to manage external websites
Working with web strategy means combining analytical thinking, creativity, and a user-first mindset. I focus on search engine optimization, user experience design, content structure, and performance analytics — all to ensure our sites meet both business goals and visitor expectations.
After 15 years in digital roles, I’m still inspired by how the web evolves. At NCC, I get to grow with it — and help shape how we’re seen online.
/Eva Malmgren, Web Manager External Websites, Group Communications