Top 10 Tired Website Ideas:
Marketing-speak instead of plain English

Our professionals help clients recognize new opportunities, synergize solutions, and achieve high performance.

Is that sentence really meaningful, or is it simply vacuous buzzword-laden marketing-speak? Many people believe that stuffing all of the trendy buzzwords into their website makes the company sound like it's cutting-edge. But to many of your potential customers, it's meaningless gibberish.

Website visitors evaluate the relevance of a website to their needs in under five seconds. If they can't figure out what you do, they're on to the next website. Confuse them and you lose them.

InternetRetailer Magazine recently noted "It's the customers view of what's important on a site, not the old paradigm of emphasizing what the retailer would like to convey about itself, that is at the center of smart design now."

Provide a clear, concise message and users will stay. Baffle them, and they're on to the next site in the search engine results.

 

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