About our brand

The NCC brand supports our strategic direction and will strengthen the image that we are proactive construction experts realizing complex projects with our customers.

A strong brand - a good reputation and a positive image - sets us apart from our competitors. This contributes to NCC being the first choice for our various stakeholders and gives us the freedom to implement our strategic direction. NCC's brand is an important asset for us that we care for and treat with respect.

We have developed a brand idea and platform that provides a direction for consistent brand communication, guides tonality and sets the framework for our visual identity. Therefore, it is important for us that all activities where NCC is present and visible (including events, advertising, PR activities, etc.) relate to our governance model and the guidelines that have been developed for NCC's visual identity.

Do you have questions about our brand or want to get in touch with us on issues related to intellectual property rights, use NCC as a reference or future brand collaborations? Do not hesitate to contact us via branding@ncc.se

Head of Brand and Marketing, NCC Group.
Jennifer Carlsson

Head of Brand Management, NCC Group

Our visual identity

We are proud of our company and brand. Therefore, we handle NCC's brand with care and that the experience of our brand should be consistent throughout the company and in the countries in which we operate. And we expect all our partners and suppliers to do the same.

In NCC's brand portal, you will find the guidelines and tools that guide all communication of NCC's brand.

Please reach out to your contact person at NCC or email us at branding@ncc.se to get access to the brand portal and support in brand-related issues.

To use NCC as a reference

One of our most important visual symbols for the NCC brand is our logo. Therefore, we want to control and direct the use of NCC as customer and / or partnership references.

To ensure that references and brand associations strengthen NCC's overall reputation and brand, we have Group-wide directives for guiding and supporting decisions on the use of NCC as a reference in broader external communication.

All companies, organizations or individuals who want to use NCC as a reference (in text or image) must apply according to the following principles:

A request to use NCC as a reference must:

  • that the applicant is a strategic supplier to NCC
  • that it gives NCC a value and is in accordance with our values, brand platform and code of conduct.
  • be able to provide reference and responsible contract manager at NCC
  • use of reference / logo must always be limited in time
  • describe how to expose the logo or name and through which communication channels

A strategic supplier must have:

  • a long-term strategic business relationship with NCC
  • a reference to projects / services that are not older than 3 years
  • a clear sustainability agenda

The application process begins with a formal application sent to:

  • Contact person at NCC Purchasing Department for validation and evaluation

Approval of using NCC as a reference must be updated regularly.

Our view on sponsorship

Sponsorship is part of our overall marketing communication and will contribute to strengthening NCC's brand and desired associations.
We have chosen to have a uniform direction for sponsorship throughout NCC with the ambition to focus on a few, defined by us, activities, and areas.

We want the sponsorship to create a win-win-win. That is, all parties get the same amount out of the collaboration at the same time as we can together produce unique experiences for our stakeholders. Our values are honesty, respect, and trust. Values that we want to be reflected in all our activities.

We at NCC choose to avoid:

  • Anything associated with danger or violence
  • Political or religious groups
  • Activities which clearly damage the environment
  • Anything linked with tobacco and alcohol
  • Passive and routine donations

In accordance with NCC's code of conduct, we refrain from entering into sponsorships as a mere replacement of our services or to give NCC an advantage in procurements.

Application for Sponsorship

Do you want to contact us to present a project or proposal for collaboration? Welcome with your request for contact or written sponsorship application via e-mail: sponsorship@ncc.se

Unfortunately, we are not able to respond to direct telephone or meeting requests. According to our routine for sponsorship inquiries, incoming inquiries are evaluated per month, and we always provide feedback via email.