NCC’s Loop Rocks start-up entering Denmark

Loop Rocks, NCC’s virtual marketplace that matches supply and demand for earth and rock between construction sites, is now entering Denmark. Loop Rocks open platform and app already have more than 4,000 users in Sweden, and NCC sees a similar need for more sustainable and efficient management of building material in Denmark.

“Denmark is our first step outside Sweden for Loop Rocks. We see major potential for smarter, more eco-friendly and cheaper management of construction waste between various construction sites. As we scale up Loop Rocks outside Sweden, we are challenging ourselves and the industry, while also enabling others to connect to the ecosystem we are building up,” says Martin Manthorpe, Head of Strategy and Business Development at NCC in Denmark.

Launched in Sweden one year ago, Loop Rocks is an open platform and app that enables more efficient handling of rock, earth and other secondary materials at construction sites between businesses and individuals. NCC uses Loop Rocks to match supply and demand for used materials at construction sites by “looping” the materials directly between sites, to prevent most of the building materials from being sent to landfill, which is what happens today. The app can be downloaded free of charge and is available for both iOS and Android.

“In Sweden, development has traveled at lightning speed. Since the launch less than one year ago, we have handled more than 1.2 million tons of material via the app, have over 4,000 users and connected more than 1,000 construction sites across Sweden,” says Anders Torell, Head of Business Transformation and Digitalization at NCC Industry, and Loop Rocks.

In Denmark, the market for handling earth and rock is currently valued at approximately SEK 13 billion.

“We expect to reach the same size in Denmark as we have in Sweden within a year. We are helping to cut costs for the entire industry, while reducing environmental impacts due to lower CO2 emissions, and reducing the proportion of recovery of new materials,” says Anders Torell. 

Gartner, the world’s leading IT research and advisory company, has highlighted NCC and Loop Rocks as one of three international companies at this year’s Gartner Symposium/ITXPO due to its disruptive approach to traditional construction waste management and contribution to a circular economy.

The World Economic Forum nominated Loop Rocks, NCC’s platform for the smarter management of construction waste, as a finalist for the 2017 Circular Economy Digital Disruptor award. 

For further information, please contact:

Martin Manthorpe, Head of Strategy and Business Development, NCC Denmark,
+45 2169 5960

Anders Torell, Head of Business Transformation and Digitalization and Loop Rocks, NCC +46 (0)70 605 85 14

Anna Trane, Head of Corporate Media Relations, NCC, +46 708 84 74 69

NCC’s media line +46 (0)8 585 519 00, e-mail:, NCC’s image bank

About NCC. Our vision is to renew our industry and provide superior sustainable solutions. NCC is one of the leading companies in construction, property development and infrastructure in Northern Europe, with sales of SEK 53 billion and 16,000 employees in 2015. The NCC share is listed on Nasdaq Stockholm.